Zaria Parvez

13 statements across 1 episodes · 4 bullish · 2 bearish · 1 people on the record · first statement Jan 19, 2024 by Zaria Parvez · said 2 times in 2 episodes since 2025 · across every show →

On the record as a speaker too: Zaria Parvez's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Severin Hacker (1), Harry Stebbings (1)

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Everything said about Zaria Parvez, oldest first

Jan 19, 2024 positive
Insight
Copying existing trends is the best way to launch on TikTok
“The best way to start Is to steal like an artist. And I say that because a lot of TikTok is like copying each other. Like that is the truth of it. When we first started, these trends were us just copying what we see and obviously giving credit where it's due, …”
Zaria Parvez Jan 19, 2024 ▶ 7:29 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 positive
Prediction Not checkable as stated
Duolingo maintains omnipresence on social media to reflect its mascot's lore
“Because Duo is everywhere, and we want Duo to be everywhere, reminding you to do your lesson, then I'm going to be on every platform as much as I can to my best ability.”
Zaria Parvez Jan 19, 2024 ▶ 23:54 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 neutral
Disclosure
Duolingo rarely deletes underperforming social media posts
“I think it's, if it's been, like, really freaking bad, then yeah, but also, I think it's more of, like, a judgment on that, but not, not usually. We kind of just keep it up.”
Zaria Parvez Jan 19, 2024 ▶ 44:14 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 positive
Insight
Crossing creative boundaries is necessary to discover where the lines exist
“Candidly, like, I've commented on something that I probably shouldn't have before, and I got checked and balanced for that, and it was one of the biggest learning moments where, like, if I didn't cross the line, I wouldn't have known where the line was”
Zaria Parvez Jan 19, 2024 ▶ 25:39 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 neutral
Disclosure
Duolingo posted standard corporate content for a year before its viral shift
“I started off For a whole year of just doing normal, like happy Earth Day posts and things you'd expect a language learning app to do. And it wasn't until a little bit later that we started taking more risks and creating the content we do now.”
Zaria Parvez Jan 19, 2024 ▶ 2:31 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024
Insight
Brands need a one-sentence North Star for content evaluation
“I'm very adamant about having, like, one or two sentences of what you know you're doing, so that just becomes, like, the, like, the North Star for every single piece of content you put out there, because it makes things just easier.”
Zaria Parvez Jan 19, 2024 ▶ 23:01 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024
Insight
Brand content is only good enough if shareable in personal group chats
“And if I didn't work at Duolingo and if I didn't give a crap about brands, would I want to post this in my group chat? And that's kind of my litmus test of like, is this entertaining or good enough?”
Zaria Parvez Jan 19, 2024 ▶ 20:52 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024
Assertion Supported
Running Duolingo's viral TikTok is Zaria Parvez's first job out of college
“And this is my first job out of college.”
Zaria Parvez Jan 19, 2024 ▶ 16:17 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024
Disclosure
Duolingo ignores agency backgrounds when hiring social media talent
“When we're hiring for our teams, for example, like I don't really care about your advertising experience. I don't really care about like what agencies you worked at. I care more about if I give you like a concept, can you find a trending audio? Tell me what to…”
Zaria Parvez Jan 19, 2024 ▶ 6:21 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024
Disclosure
Google and Microsoft rejected Zaria Parvez's job applications out of college
“I've been rejected from big brands for jobs and I was applying out of college because I, my resume, I can send it to you after this, but it's definitely not a traditional resume. It's very different. It's very, it's unhinged. And my whole like life mantra was …”
Zaria Parvez Jan 19, 2024 ▶ 40:06 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 positive
Insight
Troublemakers drive major cultural shifts in brand social media
“Troublemakers are the ones that are causing seismic cultural shifts. Like I believe they're the ones that press the red button when most of us are too scared to press it ourselves.”
Zaria Parvez Jan 19, 2024 ▶ 40:36 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 negative
Prediction Not checkable as stated
Duolingo social lead Zaria Parvez has no ambition to become a CMO
“I personally have no ambitions of being a CMO or, like, going higher.”
Zaria Parvez Jan 19, 2024 ▶ 55:30 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
Jan 19, 2024 negative
Disclosure
Duolingo's TikTok failed with an agency until an internal team took over
“When we first launched our TikTok, we hired an agency to work with us. Before I was kind of in the weeds, like I was just kind of like observing or whatever, and the content didn't hit. And it wasn't until an internal team like me took over that it started to …”
Zaria Parvez Jan 19, 2024 ▶ 34:21 Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings
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