Xiaomi

“And we expanded to like 20 markets in about four years and became, you know, either a number one or number two in each of these markets. And our biggest win was becoming the number one phone brand in India.”

“I said to Qualcomm, look guys, we cannot tell a story for this product, right? This product will be received as the same stinky dead fish as Snapdragon six 15 was, so we have to somehow change this game. If you allow me to change its name, Then I think we can …”

“It was actually written in my Chinese contract. Nine nine six means nine a.m to nine p.m Six days a week.”

“The first takeaway at Xiaomi was that price is a feature and pricing can really, really make or break you entirely as a brand, as a product brand.”