Wispr Flow

“Google Ads, it was, it is still the main driver, just and it was surprising across literally everything, right? Non-branded search, Pmax, YouTube ads, everything prints there”

“We were B to C, PLG, but like a very large component of our ARR was enterprise before we had a single AE, because it was self-service, enterprise adoption, team licenses, and that kind of stuff”

“For essentially a year and a half, I was the one person at Whisper doing all execution. So imagine a million a month on Google, hundreds of thousands of keywords, ads, experiments, landing pages. I owned every KPI from eyeball to download and then product tick…”

“At the end of the day, it was very much a, you know, premium product, immediate paywall, and the core ICP is founders, right? And we also experienced this at Whisper, right? Like the early adopter tech founder is not an infinite audience. I think today it's an…”

“To be honest, in any of the three kind of core companies that I've been at so far, It hasn't worked yet, but maybe I'll get a chance to change that at Victor.”