VP growth

3 statements across 2 episodes · 1 bullish · 2 bearish · 2 people on the record · first statement May 18, 2022 by Darius Contractor · across every show →

Everything said about VP growth, oldest first

May 18, 2022 positive
Insight
Growth teams should sit inside the product organization under the CPO
“If you put growth outside a product, You kind of set up a potential conflict between the two. Really at the end of the day, growth is often effectively a product team. They have product people, engineers, data scientists. They work more with like the code that…”
Darius Contractor May 18, 2022 ▶ 15:41 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
May 18, 2022 negative
Insight
Competent VP of Growth candidates will not join pre-product-market fit startups
“That VP growth is usually not going to want to join, like, kind of an empty team, or definitely not, like, a pre-product market fit product, if they know what they're doing.”
Darius Contractor May 18, 2022 ▶ 12:24 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Jan 18, 2023 negative
Insight
Early-stage startups should hire mid-level growth PMs instead of VPs
“When I talk with early stage founders, I advise them to hire kind of an experienced growth PM or experienced growth mass marketer. Don't go for VP growth from the very beginning. Don't go for someone very junior who hasn't done this before, because that kind o…”
Hila Qu Jan 18, 2023 ▶ 20:25 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
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