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How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski Aug 14, 2026 · 33 mentions

• ▶ 0:10 Harry Stebbings Matt Swalinski, he's worked at Superhuman, he's worked at Whisperflow, and now he's just joined ExcelBankedVictor.com, and he's looking to make it third time, I wouldn't say lucky, because he is a master of growth.
• ▶ 1:10 Harry Stebbings Now, you've worked with some of the best companies from Superhuman to Whisper, now with Victor, and we've seen these companies and a huge amount of SaaS companies rise with the product-led growth PLG motion, and now we're entering a world…
• ▶ 3:23 Matt Swulinski Uh, you know, just PLG motion, referral, word of mouth, without doing paid, and they were laughing, like, you know, Ecom's been doing, you know, the, the UGC programs, hundreds of thousands of ads, like paid ad spend is the way to drive…
• ▶ 9:35 Matt Swulinski This is what I essentially did both at Superhuman and Whisperflow, now at Victor,
• ▶ 11:57 Matt Swulinski So for example, at Victor, uh, we have, it's like a pretty hard funnel to go through. 4 times in the scene
• ▶ 16:13 Matt Swulinski So in the beginning, and that's like, you'll, you'll see this for, for, for Victor as well as Whisper, um, we have hundreds of creators that are doing, you know, different demos, different use cases to different audiences. 2 times in the scene
• ▶ 31:22 Matt Swulinski Um, so we did a really cool thing at Victor. 2 times in the scene
• ▶ 37:33 Matt Swulinski So it's, uh, who is, so like, you know, for example, uh, when, when we're looking at, at Victor, uh, we, uh, when we, when we launched, we, we purposely had the, you know, the AI employee for everyone. 4 times in the scene
• ▶ 41:55 Matt Swulinski So like for Victor, right, the, the referral program that we have, so it's, it's all token based. 8 times in the scene
• ▶ 47:12 Matt Swulinski So we do this with Victor. 2 times in the scene
• ▶ 53:56 Matt Swulinski We also live in a world where, like, Chajibuti, Claude, Victor, right, like, they're the best learning vehicles ever in the history of humanity.
• ▶ 1:04:10 Matt Swulinski Hence why, like, my bet into Victor.
• ▶ 1:07:06 Matt Swulinski I mean, that is also why people were questioning our initial marketing strategy at Victor, because we're like, like I said, super high CAC B to B SaaS, right?
• ▶ 1:08:42 Matt Swulinski Where you're, you're paying, let's say, a percentage of revenue or some kind of, ah, CAC to people that are not your customers, and they go out of their way to create content and reviews and all of that, and you, like, at Whisper and, and… 2 times in the scene
• ▶ 1:14:33 Matt Swulinski So, like, I, I, for example, um, and this is when I was using Cloud Code, now I'd say, like, 80% of my work is, is, is Victor. 2 times in the scene