value risk

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 7, 2022 by Marty Cagan · across every show →

Everything said about value risk, oldest first

Dec 7, 2022
Insight
Value risk is usually the hardest challenge in product discovery
“The first one is. Is it valuable? In other words, will people buy it or if they've already bought it or if it's a free service, will they choose to use it? That's the value question. Usually that's the hardest one, not always, but usually it's the hardest one.”
Marty Cagan Dec 7, 2022 ▶ 15:15 Marty Cagan: Product Lessons from Steve Jobs and Elon Musk; Why do we idolize engineers? | 20VC #957 · 20VC with Harry Stebbings
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