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TROI

2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jan 31, 2026 by Omer Shai · across every show →

Everything said about TROI, oldest first

Jan 31, 2026 negative
Insight
Wix CMO Omer Shai uses short payback cohorts instead of LTV
“And lifetime value, it's much slower than metrics that currently I have. So I have one day cohort, seven day cohort, 14 days cohort, and 28 days cohort. It is eventually giving me an indication about when my TROI is going to be one.”
Omer Shai Jan 31, 2026 ▶ 15:22 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Jan 31, 2026 positive
Prediction Held up
Wix targets an eight-month payback period for its marketing spend
“That means I have a goal of TRI of eight months, and my job is to bring as many, as much money Collection for the company in the TROI that we agreed on.”
Omer Shai Jan 31, 2026 ▶ 24:22 20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
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