SYSTM

“Most people track Signups and conversions for their paid stuff, but they don't look at customer value.”

“I think the biggest mistake early on in hiring is just being, you know, dazzled by the names on a CV and where you've worked in the past and what you've done. And I think I already said I have very little use for experience. And if you worked for a successful …”

“So in the beginning, you, it's premature to start optimizing. You need to figure out the big stuff first. Once you've got one lever working, two levers working, then you can start devoting resources to optimizing and trying to squeeze more juice out of that le…”

“I mean, if I were running a company and you had a gun to my head and I had to choose one, I'd say science. Because science without art can deliver business results. And art without science, just, if it does, it's very rare and exceptional down to luck. It just…”