SMB buyers

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 13, 2023 by Steve Goldberg · across every show →

Everything said about SMB buyers, oldest first

Dec 13, 2023 neutral
Insight
Goldberg: Enterprise buyers operate as politicians; SMB buyers as operators
“Now, if you sell to an enterprise company, like a large enterprise company, they're politicians. You sell to a smaller SMB commercial company, they're operators. And two very different ways to sell to them.”
Steve Goldberg Dec 13, 2023 ▶ 5:58 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
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