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return on ad spend

also referred to as: roas

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Oct 3, 2025 by Ketty Slonimski · across every show →

Everything said about return on ad spend, oldest first

Oct 3, 2025
Insight
Slonimski: Target 3-Month Payback and 140-180% ROAS for Early Paid Acquisition
“I think when you just run paid, you need to think about payback around three months, and you can run with 141 180% for us. This is probably what I would be looking for.”
Ketty Slonimski Oct 3, 2025 ▶ 16:04 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
Oct 24, 2025 neutral
Insight
Diao: Early paid acquisition should target breakeven ROAS, not 3x returns
“I don't think ROAS is necessarily the best target to start with. I think the best target to start with when you're investing in some of these paid channels, or channels with cash or financial investment up front, is to actually figure out whether or not this i…”
Sandy Diao Oct 24, 2025 ▶ 26:03 20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generated Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
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