Reels

“I think we've got a bunch of stuff now where we're starting to innovate. I can't really talk about it, but I think like we, we're in, we're through the catch up phase and now we're in the competing on innovation on this particular format.”

“In startup mode, you actually have to take a lot more bets without certain data. As a mature company, there are some massive bets you should make. Reels, virtual reality, where it turns out you're going to take a big risk to do that bet, but it's the right thi…”

“I think that we want to turn reels into a really major monetization engine, not just an engagement engine.”

“The first version of Reels failed. We tried to put it in the stories spot, like we tried to integrate it that way, it hard failed.”

“And so the fact that video, growing video has massively grown sends, which is a pure friend-to-friend interaction, even not even, even if you take out the real shares, because they start conversation, I might send you a funny, you know, football clip, and then…”