Raman Malik

23 statements across 1 episodes · 3 bullish · 8 bearish · 1 people on the record · first statement Nov 15, 2024 by Raman Malik · across every show →

On the record as a speaker too: Raman Malik's record, appearances and statements → this page counts the times other people say the name.

Everything said about Raman Malik, oldest first

Nov 15, 2024
Insight
Malik: A 25% success rate on major growth swings is exceptional
“I'd say 25% would be pretty great on these big swings. Maybe like one, once a year, we have just a banger campaign or banger new feature that is now really driving growth or really opened up a new audience for us.”
Raman Malik Nov 15, 2024 ▶ 10:20 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Insight
Malik: Removing experiment guardrails drives company-wide bold thinking
“I mean, you don't want to put guardrails over their ability to experiment and try different things. Guardrails is going to hurt everyone. It's going to make everyone think a little bit smaller. You remove those guardrails. Everyone's thinking big.”
Raman Malik Nov 15, 2024 ▶ 47:52 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Insight
Malik: Big tech runs A/B tests primarily to justify performance reviews
“And then the ugly is I'm running an AB test. So that I can put something in my performance review about a number I moved, or I can like say something to my manager. And you see that as companies get bigger, right? We're running A-B tests just to like be able t…”
Raman Malik Nov 15, 2024 ▶ 11:36 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Malik: Employees quit bad teams, not bad managers
“People say that, you know, they quit the manager, not the company. Like, I think people quit the team.”
Raman Malik Nov 15, 2024 ▶ 52:47 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 positive
Insight
Malik: Former founders make better growth hires due to high risk tolerance
“We have a lot of founders here, and I think the best part about hiring founders is that They are much more comfortable at taking very big swings and being willing to fail. Like it is by nature. If you're going down the founder path, you have to be a little bit…”
Raman Malik Nov 15, 2024 ▶ 46:31 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 neutral
Insight
Malik: Teams running A/B tests without intuition are flying blind
“You should go into an AB test with a pretty strong confidence of what's going to happen. And this is where like intuition comes in of like, We're running this, and here's what I think is going to happen. I think we're really going to move this metric, but we m…”
Raman Malik Nov 15, 2024 ▶ 12:23 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 neutral
Insight
Malik: Moving from founder to growth lead requires deliberate functional de-scoping
“Founders enjoy the variety of, I got to go work on a hundred things and I got to steer the ship, but now you're hyper-focused on, okay, I'm here to drive growth. I am de-scoping myself just to go do an excellent job at this, and that's an adjustment as well.”
Raman Malik Nov 15, 2024 ▶ 4:04 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Malik: Growth teams must take high-risk swings at least quarterly
“My rule of thumb is once a quarter, we have to be taking at least a couple massive swings, right? A big new feature, a big marketing campaign. It has to be high risk. It has to be high reward.”
Raman Malik Nov 15, 2024 ▶ 9:52 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Disclosure
Malik: Perplexity drives substantial traffic from user sharing without viral loops
“I don't think sharing is inherent to the perplexity user journey or user flow. Like, I don't think that we have an inherent viral loop where someone does some research and then shares a thread or screenshot to another person. But there's a lot of sharing happe…”
Raman Malik Nov 15, 2024 ▶ 44:55 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Malik: Invest in growth teams after reaching 30% month 3-4 retention
“As soon as you see that you have early signs in retention, like we're seeing like, you know, if you see 30% retention in month three or four, you have the kindling in your fire where it is now worth it to go put gasoline on it, go make that investment.”
Raman Malik Nov 15, 2024 ▶ 6:54 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 neutral
Insight
Malik: MBAs make sense primarily for entering structured corporate paths
“I think MBAs make a lot of sense for people who are trying to break into a specific industry. Like if you are trying to break into private equity or you want to be a PM at Amazon or go into McKinsey, then MBAs have like your preset path and you just follow you…”
Raman Malik Nov 15, 2024 ▶ 2:14 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Assertion Not checkable as stated
Malik: Lyft overestimated product iteration potential and hit diminishing returns early
“We overestimated how much better we could make the ride sharing product. I think we started to hit, like when you look at ride sharing four or five years ago versus today, how much has the product changed? Not that much. So if you don't believe, well, sorry, i…”
Raman Malik Nov 15, 2024 ▶ 55:44 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Disclosure
Malik: Perplexity's long-tail influencer marketing strategy failed and wasted time
“Totally underestimated the amount of effort it is to work individually with creators on specific content and making sure they get the right messaging and perplexity is not a simple concept to explain. Like me saying AI search engine means nothing. And so to ma…”
Raman Malik Nov 15, 2024 ▶ 19:39 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 neutral
Disclosure
Malik: Perplexity requires take-home assignments for every growth role candidate
“I do for every, every role. It's a big ask, so I am cognizant of trying to keep it well scoped.”
Raman Malik Nov 15, 2024 ▶ 50:05 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 bearish
Opinion
Malik: Apple privacy changes killed Meta ads as a core scaling channel
“I mean, I think especially with all the latest Apple changes, I don't know how anyone is going to make Instagram or Facebook ads efficiently work at scale as like a core growth channel.”
Raman Malik Nov 15, 2024 ▶ 54:25 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 positive
Prediction Not checkable as stated
Malik targets 30% conversion rate for logged-out Perplexity visitors
“From that logged out experience, we, I'd love to push that into, like, the 30% of users are hitting my milestone metrics, and we're converting them to signed in users.”
Raman Malik Nov 15, 2024 ▶ 21:33 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Malik: Growth strategy requires being first to a channel or significantly better
“There's no middle ground. If you're not first, it literally just means your only other option is to just be a lot better than everyone else. And that's like where we need to hold ourselves to.”
Raman Malik Nov 15, 2024 ▶ 41:59 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 bullish
Prediction Not checkable as stated
Malik: The majority of AI value will emerge at the application layer
“When I joined Perplexity and was writing out my pro-con list, I think the one that was, like, up there was, like, can the application layer capture and monetize value? And, or is it all just, you know, one big pass through cost? And now, you know, fast forward…”
Raman Malik Nov 15, 2024 ▶ 57:01 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Malik: Growth is user retention and power-user development, not acquisition
“Growth is not just about, let me fill the top of the funnel with new users. It's about getting those users to become retained, to develop into power users so that you can eventually monetize them.”
Raman Malik Nov 15, 2024 ▶ 4:56 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Opinion
Malik rates Perplexity's online search description a six out of ten
“I'd give us a six right now.”
Raman Malik Nov 15, 2024 ▶ 27:57 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Malik: Growth teams must check if short-term metrics still drive retention
“One is monitoring. Does this still correlate down the road once we're done with gaming it, once we're done with tinkering with it? And if we're seeing it, that correlations start to break, well, okay, I'm not being honest with myself around if we're actually h…”
Raman Malik Nov 15, 2024 ▶ 15:23 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Opinion
Malik: Most people in the tech industry absolutely hate MBAs
“MBAs have such an interesting reputation in tech. Most people just absolutely hate them.”
Raman Malik Nov 15, 2024 ▶ 1:32 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024 negative
Insight
Malik: Needing a detailed onboarding document signals a bad hire
“My rule of thumb is if they truly need an onboarding doc, we're in trouble.”
Raman Malik Nov 15, 2024 ▶ 51:19 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
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