public relations

“Anybody who mastered the skill of either recruiting or PR or customer acquisition for startups can leverage that skill at a firm, especially as more and more firms are looking to build platforms that add value.”

“And it honestly was the most important lever that helped Tumblr grow in Latin America and that helped Duolingo grow.”

“I think when people think about PR, they think about journalists and they think about like big media. But to me, PR is reaching anyone who has a big audience and getting them to share that with their big audience.”

“You have to focus on execution because in the early days, you know, nothing else matters. PR doesn't matter. Brand doesn't matter. You know, It just doesn't matter. You have to be focused on execution.”

“I've seen examples where people start with PR. Doesn't usually work, but once in a while, you can get a spark, and then if you see the spark, then you can figure out how to do it more scalably.”

“Really, that PR is made for citations, right, around AEO. Like, how many external credible sources are writing about you? Then you'll see your AEO traffic significantly increase, because the more of a not-owned narrative is being talked about positively about …”

“Too many times I see people like combine a fundraise with a revenue milestone. Do not do that. Those are two separate PR moments that can be made into two big moments, not one.”