pricing strategy

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Dec 20, 2024 by Matt Plank · across every show →

Everything said about pricing strategy, oldest first

Dec 20, 2024 negative
Insight
Plank: A 60-70% sales win rate indicates underpricing or narrow targeting
“You don't want win rates that are 60, 70%. You're either not in enough deals, right? Like you're just way too narrow or your price is way too low. Like, if you win 70% of deals, then, like, that's not good. That's a bad, or at least you could go much bigger, r…”
Matt Plank Dec 20, 2024 ▶ 29:17 Matt Plank, Rippling's CRO: How to Build an Enterprise Sales Machine | E1241 · 20VC with Harry Stebbings
Mar 17, 2025
Insight
Rangan: Pricing strategy should attract revenue rather than maximize it
“Pricing strategy should not be to chase revenue, but it should be to attract revenue.”
Yamini Rangan Mar 17, 2025 ▶ 48:27 Yamini Rangan, CEO @ HubSpot: How HubSpot Competes Against Salesforce · 20VC with Harry Stebbings
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