paid growth spend
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Apr 25, 2025 by Mayur Gupta · across every show →
Everything said about paid growth spend, oldest first
Apr 25, 2025 positive
Gupta: Scaled companies should cap any paid channel at 30% spend
“At any point at scale, you don't want 80 to 90% of all your paid growth coming from one channel because too much at risk, right? I would say back in my DTC days, we used to obsess over it, but we would say no more than 25 to 30% in any single channel outside o…”