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paid ads

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jul 10, 2015 by Phil Jacobson · across every show →

Everything said about paid ads, oldest first

Jul 10, 2015 negative
Disclosure
PumpUp acquired its two million users without buying any paid ads
“We don't buy ads. We haven't yet. We don't really believe in that.”
Phil Jacobson Jul 10, 2015 ▶ 10:00 Founders Friday 003: 2m users, $2m Seed Round, 220,000 Instagram Followers with Phil Jacobson, Founder @ PumpUp
Feb 14, 2024
Disclosure
Gontovnikas spent $300K on paid ads that yielded zero revenue conversions
“The easier mistake was we spent a lot of money on ads to drive signups and we spent 300 K. But what we didn't think about then was we got a lot of signups. But none of them activated or very few of them activated. That meant that most of them weren't retained …”
Martin Gontovnikas (Gonto) Feb 14, 2024 ▶ 1:02:15 Martin Gontovnikas (Gonto): The Biggest Mistakes Startups Make When Scaling into Enterprises | E1115 · 20VC with Harry Stebbings
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