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online category leader

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 23, 2018 by Jason Stoffer · across every show →

Everything said about online category leader, oldest first

Jul 23, 2018
Insight
Sudden CAC spikes force online brands to sell to offline incumbents
“CAC doesn't gradually go from 20 to 25 to 30. It goes from 21 day to 80 the next, and I think in many cases where you've created a online category leader, the best solution really is to sell it to a offline previous category leader that's looking to maintain t…”
Jason Stoffer Jul 23, 2018 ▶ 21:46 20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron
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