Mike Cessario
6 statements across 1 episodes · 1 bullish · 2 bearish · 1 people on the record · first statement Jan 20, 2023 by Mike Cessario · across every show →
On the record as a speaker too: Mike Cessario's record, appearances and statements → this page counts the times other people say the name.
Everything said about Mike Cessario, oldest first
Jan 20, 2023
Jan 20, 2023 positive
Brand identity is a CPG startup's only true defensible moat
“But the brand is what you can truly own, and that really is your moat, more so than most brands think it is. They think their moat is an ingredient, or they think it's something else. It's not really. It's like anybody can replicate your formula It's your bran…”
Jan 20, 2023
Monster Energy's core buyers are truck drivers, not extreme action athletes
“The core monster customer who buys the most monster are not skateboarders and action sports athletes and all these people that. You see in their marketing, it's, you know overweight guy outside of Riverside who drives a truck or something like that.”
Jan 20, 2023
Jan 20, 2023 negative
Irrational fear of fringe social media outrage forces brands into boring marketing
“And then I think the other part of it is the current state of social media. The fact that if one person doesn't like your commercial, they can go make a bunch of noise on your brand social page about it, and now the brand is like, oh, two people said they hate…”
Jan 20, 2023 negative
Over-reliance on data testing is destroying modern advertising creativity
“I think a big part of it, and this is, you know, a guess, is the current, two things, the current state of data. People are trying to make too many decisions based on data, rather than insight of what's funny. It used to be like people in an agency were saying…”