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Matt Swulinski

8 statements across 1 episodes · 2 bullish · 3 bearish · 1 people on the record · first statement Aug 14, 2026 by Matt Swulinski · across every show →

On the record as a speaker too: Matt Swulinski's record, appearances and statements → this page counts the times other people say the name.

Everything said about Matt Swulinski, oldest first

Aug 14, 2026
Insight
Swulinski: Scaling only winning creatives causes ad performance to crater
“The key thing around creative is not the one creative. It's the package of all of your assets together. They have to be different. They have to, they, to the algorithm, they have to look and feel different. Different ages, different genders, different settings…”
Matt Swulinski Aug 14, 2026 ▶ 20:11 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026
Disclosure
Swulinski pays teenage UGC creators up to $30,000 monthly for ads
“Like, we have we have kids that are, like, 1718, 19, that are making 20, 30 K a month, just making a couple ads for us.”
Matt Swulinski Aug 14, 2026 ▶ 18:59 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026 negative
Opinion
Swulinski: Under 1% of candidates can build deep AI systems
“Less than one percent.”
Matt Swulinski Aug 14, 2026 ▶ 1:03:01 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026
Disclosure
Swulinski ran $1M/mo Google spend and 100+ newsletters solo at Wispr
“For essentially a year and a half, I was the one person at Whisper doing all execution. So imagine a million a month on Google, hundreds of thousands of keywords, ads, experiments, landing pages. I owned every KPI from eyeball to download and then product tick…”
Matt Swulinski Aug 14, 2026 ▶ 1:00:50 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026 bearish
Opinion
Swulinski: AI video tools cannot replace real people in creative ads
“In no way, shape, or form is anything in creative to the point where you can replace real people.”
Matt Swulinski Aug 14, 2026 ▶ 21:26 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026 bearish
Disclosure
Swulinski: TikTok marketing has not worked at any of his three companies
“To be honest, in any of the three kind of core companies that I've been at so far, It hasn't worked yet, but maybe I'll get a chance to change that at Victor.”
Matt Swulinski Aug 14, 2026 ▶ 49:59 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026 bullish
Prediction Not checkable as stated
Swulinski: Locally saved AI output will be workers' biggest treasure trove within two years
“What do you have on your computer that is saved in your AI output? That, I think, as we walk into the next, like, couple years, is the treasure trove for a lot of people.”
Matt Swulinski Aug 14, 2026 ▶ 1:16:39 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
Aug 14, 2026 positive
Insight
Swulinski: Growth teams should spend aggressively to find channel ceilings
“What I think everyone should do, is go as hard as you absolutely can, and then see it blow up, and then understand where and how it blew up, pull back, and use that as information of now we know what is incremental, we know where our ceilings are”
Matt Swulinski Aug 14, 2026 ▶ 32:55 How to Build a $100M Growth Engine: Lessons from Wispr Flow & Superhuman | Matt Swulinski
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