Martin Gontovnikas
12 statements across 1 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Feb 14, 2024 by Martin Gontovnikas (Gonto) · said 11 times in 1 episodes since 2024 · across every show →
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Everything said about Martin Gontovnikas, oldest first
Feb 14, 2024
Feb 14, 2024
Gonto: Auth0 users receiving no onboarding emails were 20% more retained
“So instead of just looking at open and click rate, what we did was to 10% of the users, we sent no emails. To the other 90%, we sent the emails, and we compared which of them were more retained. What we saw is that the people who got no email were 20% more ret…”
Feb 14, 2024
Gontovnikas spent $300K on paid ads that yielded zero revenue conversions
“The easier mistake was we spent a lot of money on ads to drive signups and we spent 300 K. But what we didn't think about then was we got a lot of signups. But none of them activated or very few of them activated. That meant that most of them weren't retained …”
Feb 14, 2024 positive
Feb 14, 2024 negative
Feb 14, 2024
Feb 14, 2024 negative
Gonto: Hard paywalls should not exist; users must try features first
“I don't think that that should exist anymore. Like the idea of a paywall without you using it. I think it's a very, it's very hard to get people to experience things. I'm a big believer on experience. So it's like, okay, if you explain me a feature, but I cann…”
Feb 14, 2024
Gonto: Startups ignore Gartner reports while enterprise buyers rely on them
“If you're selling to an enterprise company, I think what Gartner, Forrester say matter because they are like the analysts. So in those cases, sending something like a Forrester total economic impact, like the ROI white paper is very useful. If you're selling t…”
Feb 14, 2024
Gonto: In PLG, the Product's Job Is Proving Marketing Claims
“Because when you think about marketing, What marketing is doing on their website is they are promising what your product will be about. Then because there's no sales, people will click on sign up and then they will use and try your product. That means that the…”
Feb 14, 2024
Gonto: Target six small, two medium, and one big bet per quarter
“So what I think about that is about planning on, okay, in the next quarter I do six small bets because they take me very little time, two medium bets, and one big bets. I do the small bets so that those give me an incremental increase that allows me to continu…”
Feb 14, 2024 positive
Gonto: Leaders should hire at least one smart direct report they dislike
“On the people that report to me, I always try to get at least one person that I don't like, because if I don't like them, but they are smart and they can get shit done, I will hate everything they say, but I will put my thoughts into believing them, trying to …”
Feb 14, 2024 positive
Gonto: PLG Startups Must Align Marketing and Product Over Sales
“The world where we're moving to with a, with more product growth, with more bottoms up, with more people trying new things. I think the links that are the most important right now are marketing and products together, not sales and marketing.”