LTV to CAC ratio
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 15, 2020 by David Sacks · across every show →
Everything said about LTV to CAC ratio, oldest first
Jun 15, 2020
David Sacks: A 3x LTV to CAC Ratio Implies Unacceptably High Churn
“Another good one is that the long-term value of a customer should be at least three X the CAC. And I would agree with that, but say that it's got to be even higher than that because a three X LTV to CAC ratio implies that the customer is churning after about t…”