LTV to CAC

“The concern I have on CACs is they typically go up in my experience as you try to scale the acquisition. And, you know, part of that could be competitive dynamics. If you're paying, you know, your, the 10 mattress in a box customers trying to buy the, find the…”

“I've never been as big of a fan of LTV to CAC as a measure. Cause I feel like it'd be too long term. You can have high upfront costs that sort of, it takes you a really long time to earn back. You know, when we were bootstrapping, we always thought about the c…”

“LTV to CAC is usually not enough. You want to probably look at like LTV gross profit, specifically if you're, you have token cost because you're, the biggest cost item is, is usage at the end of the day.”