lower funnel marketing

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 25, 2025 by Mayur Gupta · across every show →

Everything said about lower funnel marketing, oldest first

Apr 25, 2025
Insight
Gupta: Upper and lower funnel marketing differ by messaging, not channels
“If you think about what the difference is between that and lower funnel, it's just messaging, by the way. Same channels. Just the messaging is different. We are talking more emotionally, culturally, relevance versus formal, action, offer. That's the only diffe…”
Mayur Gupta Apr 25, 2025 ▶ 36:01 20Growth: Inside Kraken's $1.5BN Growth Playbook: What Works, What Doesn't and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
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