IKEA, every mention

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every year anyone Danny Cohen 8Aatish Nayak 3Sebastian Siemiatkowski 2Thomas Jones 1Patrick Spence 1Harry Stebbings 1Armon Dadgar 1

Verbatim, from the transcripts: the passages where IKEA comes up

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Klarna CEO: SaaS is Dead: Why Systems of Record Will Die in an Agentic World · 20VC with Harry Stebbings Feb 16, 2026 · 1 mention

  • ▶ 1:23:16 Sebastian Siemiatkowski That was my childish interpretation, and so I got, for whatever reason, also very interested in, like, Richard Branson, and I read his book, and I now met him, which was a fantastic experience for me, but, like, I read him, and I was just…

20Product: How Scale AI and Harvey Build Product | Why PMs Are Wrong: They are not the CEOs of the Product | How to do Pre and Post Mortems Effectively and How to Nail PRDs | The Future of Product Management in a World of AI with Aatish Nayak Apr 11, 2025 · 3 mentions

  • ▶ 19:31 Aatish Nayak The Ikea effect is like, you know, when, uh, Ikea started going super viral and super big, they made it super simple and nice and delightful to actually assemble the furniture. 3 times in the scene

Danny Cohen: From Leading the BBC to Leading Venture Capitalist |E1079 · 20VC with Harry Stebbings Nov 8, 2023 · 8 mentions

Canva's Cliff Obrecht: How We Turned Our Yearbook Company to $40B Business | 20VC #971 · 20VC with Harry Stebbings Jan 27, 2023 · 1 mention

  • ▶ 25:21 unnamed speaker I'm, I'm, I'm terrible for not reading instructions, and, and I, I did it all wrong, just like Ikea furniture, and it took me about four hours to put up this Christmas tree.

20VC: Klarna Founder Sebastian Siemiatkowski on Scaling Europe's Most Valuable Private Tech Company, How To Motivate and Challenge Your Team Most Effectively & The Biggest Lessons From Working with Mike Moritz Mar 1, 2021 · 1 mention

20VC: Sonos CEO Patrick Spence on His Biggest Lessons Building and Growing Blackberry, The Right Way to View Competition and Innovation Cycles & How To Make The Transition From COO To CEO Most Effectively Feb 26, 2021 · 1 mention

  • ▶ 12:10 Patrick Spence It's why we've experimented with things like our Ikea collaboration, you know, that's been very uncomfortable for a lot of people at Sonos because we know how to do hardware.

20VC: Why Founding Your First Company Is Like Learning Through A Thousand Paper Cuts, The 3 Core Phases to Product Adoption and Why Valuation Obsession Must Change In The Valley with Armon Dadgar, Founder & CTO @ Hashicorp Aug 10, 2018 · 1 mention

  • ▶ 24:59 Armon Dadgar It's like the number of Fitbit for dogs and Uber for Ikea assembly is, you know, disheartening.

20VC: Finding VC Partners That Look Beyond The Numbers, The Black Box of VC Secrets That Needs To Be Shared & The 1,000 Reasons A VC Won't Invest In You When It Has Nothing To Do With You with Leah Busque, General Partner @ Fuel Capital Mar 19, 2018 · 1 mention

  • ▶ 0:36 Harry Stebbings As for Leah, prior to VC, she was a pioneer of the sharing economy with her founding of TaskRabbit, one of the leading online labor marketplaces in the US, where she raised over thirty-seven million dollars in VC funding in the process…

20 VC 011: London's Early Stage Funding Scene with Thomas Jones Feb 9, 2015 · 1 mention

  • ▶ 14:19 Thomas Jones I think it's very hard to generalize, and I think most attempts to do so, um, end up being a little bit unconvincing, but at least if you're being anecdotal, then there's some, some real wins in Europe, like Zara and Ikea, which are not…
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