Hoka, every mention
16 scenes · ← back to Hoka
tap a year for its mentions
every year anyone Harry Stebbings 25Dave Powers 19
Verbatim, from the transcripts: the passages where Hoka comes up
20Product: On Running's CPO on How to Create Emotion Through Product | Why 99% of Products Fail and How to Create Cults Around Products | The Biggest Product Mistakes On Have Made & Lessons Learned with Gérald Marolf
- ▶ 23:19 Harry Stebbings When you look at like Hoka as a brand that really tackled the long distance market, do you think you were too slow to it?
Dave Powers: The Meteoric Rise of Hoka Running | E1098 · 20VC with Harry Stebbings
- ▶ 0:06 Harry Stebbings Hoka Shoes was bought for 1.1 million in 2012. 3 times in the scene
- ▶ 1:09 Dave Powers And, um, it's even better to know that you're such a fan of OCA.
- ▶ 11:13 Harry Stebbings Um, I want to start on that, bluntly, because the rise of Hoka has been insane. 7 times in the scene
- ▶ 17:09 Dave Powers So, you know, if you went into a multi brand environment and you saw Hoka sitting on a shelf with no signage and just a bunch of shoes next to, you know, a bunch of other brands, that's not, that's not good enough for us. 6 times in the scene
- ▶ 23:05 Harry Stebbings Um, I had David Alleman on the show from On Running, and he spoke about his co-founder being an athlete and them really seeding the kind of pro and very parkour athlete community, and I thought about it when you said about kind of the… 6 times in the scene
- ▶ 25:09 Dave Powers You know, when, when Hoka came onto the scene, you know, 10, roughly 10 years ago, 5 times in the scene
- ▶ 28:53 Dave Powers You know, we do that with every brand we compete with, but I think there's just tremendous opportunity for new, fresh brands like Anand Hoka to take massive market share. 2 times in the scene
- ▶ 30:36 Harry Stebbings When we look at Hoka, it's for ultras and for supreme runners. 3 times in the scene
- ▶ 33:28 Dave Powers To me, Hoka is
- ▶ 45:25 Harry Stebbings No, my question to you is, when we look at, you know, we discussed Hoka, we discussed UGG, two incredible acquisitions, and you know, you mentioned five brands of the portfolio. 3 times in the scene
- ▶ 50:10 Dave Powers Initial margin is Hoka.
- ▶ 53:40 Dave Powers Now we're selling Hoka two to three times a year at a 160 dollars set price point. 2 times in the scene
- ▶ 56:00 Harry Stebbings People are like, you, you own Hoka.
- ▶ 1:06:33 Dave Powers Well, for Hoka, it's, it's, you know, it's Nike.
David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
- ▶ 21:17 Harry Stebbings The, you know, I think bluntly, Hoka are often known as a running brand just for very extreme ultra marathon runners, as an example.