growth loop

“I typically recommend that companies start with a core thing, one core loop, or maybe two core loops that that they can really work on for a while, but you have to be able to project that out and see when you're going to start to run out of steam. And then try…”

“Building a great product is important, but if you don't have a strong growth loop for it doesn't matter because you can't scale the product.”

“Loops, they're powerful because they lead to compounding growth systems versus typically funnels, you know, are more linear growth trajectories that will oftentimes decay with scale.”

“Once it starts topping out, you still need to invest in it. Like you still need to be right. Like if it's a virality loop, like you can't just be like, okay, it's, we're starting to get lower returns. We're just going to ignore it from now on. It starts turnin…”

“When you go to the leaders in Slack and LinkedIn at those times, they will tell you they will not, they were not implementing growth loops. They didn't know what a growth loop was. They were trying to find creative ways to get other users and other people to c…”