go-to-market strategy

“Be super clear on the strategy, hire and hire more more IC level people who can show you the right path and test whether that strategy is the right strategy for you.”

“Design your sales alignment, design your sales motion, and then the comp plan should come after that to reinforce those things. Too often it's backed into of like, well, this is what we did last year. Let's make a small tweak versus holistically taking a step …”