go-to-market

“I'm not sure I agree with that. I think new technologies open up new means of go to markets, but also they make existing ones more efficient.”

“Most of what we knew is off the books, has no relevance anymore to how we go to market, to how we build sales teams SDR teams, everything is, we're very much in a place where it's like, the more you can unlearn You're, the more that you can walk away from bad …”

“Maybe not day one, but definitely year two. You know, day one, sure, you're just building prototypes here, you're kind of MVP-ing, you're, at some point, you need to decide who is your customer? Not just from a use case and value proposition point of view, but…”

“The number one takeaway that I, I've brought to Glean. It's what I give to other, you know, founders I advise and just is how important it is to have the collaboration and like collaborative tension between R&D and GTM.”

“Founders definitely should not create the playbook, but I think founders wait too long to hire a go-to-market, and I think they do that because they feel like they can't hire a good salesperson potentially without a bunch of traction.”

“Maybe one lesson is it's not just about the product itself. Go to market is as important and every product has a very different go to market. It's unbelievable. It's so different. Different buying dynamics, different buyer, different decision process, differen…”

“If a company is looking for a new CEO that means that there's a problem or a set of problems that need to be solved. Do whatever diligence you need to do to gain a high conviction that you understand what those problems are, and then Honestly, map your abiliti…”

“Go to market is similar to like investing in venture capital, right? So you need to test like a hundred things to actually be able to find like the three, four, five, six things that actually perform and do really well.”