FAB selling
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement May 10, 2024 by Larry Shurtz · across every show →
Everything said about FAB selling, oldest first
May 10, 2024 bearish
Shurtz: The FAB (Feature, Advantage, Benefit) sales strategy is dead
“Fab selling is pretty dead. FAB. Do you remember this one? Feature. Feature. Feature, advantage, benefit. This was a big deal. This was actually how I learned. And this was when I said, Eli Lilly, that was the training. So you were trained feature, advantage, …”