enterprise technology spending
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 21, 2015 by Weston Gaddy · across every show →
Everything said about enterprise technology spending, oldest first
Oct 21, 2015 bullish
CMOs will surpass CIOs and CTOs in tech spending within 10 years
“So marketing technology has under undergone a sort of dramatic shift over the last 10 years, and the CMOs are poised to become the largest spenders on technology inside of the organization, even more so than the CIO and CTO in the next 10 years.”