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enterprise marketing

2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 20, 2026 by Ryan Petersen · across every show →

Everything said about enterprise marketing, oldest first

Jun 20, 2026
Insight
Petersen: B2B marketing strategies decay immediately when competitors copy them
“In enterprise marketing. The moment something works, it stops working because the competitors will copy it.”
Ryan Petersen Jun 20, 2026 ▶ 41:59 Flexport CEO: Two Questions Every Founder Needs to Ask · 20VC with Harry Stebbings
Jun 20, 2026
Insight
Petersen: High marketing spending serves as a quality signal in enterprise B2B
“And it's expensive as a feature in enterprise marketing. Cause it's like, you wouldn't spend a lot of money on something promoting something if it wasn't good. So it must be good.”
Ryan Petersen Jun 20, 2026 ▶ 43:51 Flexport CEO: Two Questions Every Founder Needs to Ask · 20VC with Harry Stebbings
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