economic buyer
6 statements across 6 episodes · 0 bullish · 0 bearish · 6 people on the record · first statement Jun 7, 2023 by Rich Liu · across every show →
Everything said about economic buyer, oldest first
Jun 7, 2023
Liu: Failing to reach economic buyers is killing enterprise deals
“Second one is not getting to the economic buyer and actually selling to them. Right now the, oh, I got, you know, I got the EB back behind the scenes. That's not a true champion. You don't have a deal. Those are probably the things that are hurting deals the m…”
Aug 2, 2023
Lori Jiménez: Lack of economic buyer access is top cause of deal delays
“So a lot of the core of that, like if it's A result of the salesperson's engagement. It's because there wasn't access to the economic buyer. That's usually like the number one part of medic that makes it fail is you're just not, you're not there.”
Nov 10, 2023
Dec 13, 2023
Goldberg: Enterprise change agents are often mid-level leaders seeking promotion
“The economic buyer could be the CFO, but the change agent could be a senior director of revenue operations who wants to be a vice president or a senior vice president who wants to make a mark on something because they believe it so much that they're going to d…”
Nov 22, 2024
Nov 28, 2025
McMahon: Six months without meeting the economic buyer means no deal
“You don't have a champion, and you're not getting the deal. Because if you really, truly have been in that account for six months, and you truly had a champion, and you think you're gonna get a half a million dollar deal, you already probably met the economic …”