Darius Contractor
13 statements across 2 episodes · 4 bullish · 1 bearish · 3 people on the record · first statement May 18, 2022 by Darius Contractor · said 3 times in 2 episodes since 2023 · across every show →
On the record as a speaker too: Darius Contractor's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Harry Stebbings (1), Guillaume Cabane (1), Brian Balfour (1)
tap a year for its mentions
2023 3 mentions in 2 episodes 2 per episode
Everything said about Darius Contractor, oldest first
May 18, 2022 positive
Growth teams should sit inside the product organization under the CPO
“If you put growth outside a product, You kind of set up a potential conflict between the two. Really at the end of the day, growth is often effectively a product team. They have product people, engineers, data scientists. They work more with like the code that…”
May 18, 2022 neutral
Founders should evaluate new growth leaders at six months, not two
“I'd have different thresholds at six months and one year. I wouldn't have very strong thresholds after like one or two months. So really after one or two months, you're expecting them to get some good context and understand what the org needs and to start sett…”
May 18, 2022
Optimizing solely for top-of-funnel signups degrades downstream user quality
“So to make that real, oftentimes people will pick one metric, just like signups, and they'll pull really hard on it, like more, more, more, more signups. But then we've all seen stories of like these unintended consequences, where they're like, they make the s…”
May 18, 2022
May 18, 2022 bullish
Calendar invites represent an underappreciated viral growth vector in B2B SaaS
“It really is like a fundamental viral mechanism of like meeting people through calendar entries and one-to-one meetings, especially in this remote work world. So I think it's kind of under reflected on viral opportunity that's still really prescient today.”
May 18, 2022
Pinterest evolved its North Star metric from visitors to active board creators
“And one of my favorite stories of a metric changing is from Pinterest and from Casey. They actually changed the metric to go down the funnel. Like first it was just people arriving at the site, like kind of weekly active users and then weekly active pinners an…”
May 18, 2022 negative
May 18, 2022
May 18, 2022 neutral
May 18, 2022 positive
Growth teams should directly own core onboarding and monetization flows
“Ideally, growth owns the product areas, and it's not just kind of a layer on top of core products. So usually growth would have ownership over the core onboarding flow and the monetization flow and maybe the logged out pages, or those might be owned by marketi…”
May 18, 2022
May 18, 2022
Aug 16, 2023 positive
Balfour names Winters, Contractor, and Cabane as top growth practitioners
“Strategically would be Casey winners. The best person that has thinks about the psychological elements of growth would easily be Darius contractor. The person like a very specialty who I consider like a mad scientist is I call him G, but it's Guillaume Cabane.”