customer acquisition

5 statements across 5 episodes · 2 bullish · 1 bearish · 5 people on the record · first statement Jun 8, 2015 by Charlie O'Donnell · across every show →

Everything said about customer acquisition, oldest first

Jun 8, 2015 positive

Insight

Aspiring VCs should master recruiting, PR, or customer acquisition

“Anybody who mastered the skill of either recruiting or PR or customer acquisition for startups can leverage that skill at a firm, especially as more and more firms are looking to build platforms that add value.”

Charlie O'Donnell Jun 8, 2015 ▶ 5:36 20 VC 043: How To Be A VC Analyst and Lessons From Union Square and First Round with Charlie O'Donnell, Founder @ Brooklyn Bridge Venture

May 10, 2019 neutral

Assertion Partly supported

Romanow: Major e-commerce brands spend 70% to 90% of capital on CAC

“You look at the big e-commerce brands, they were spending 70, 80, 90% of their dollars on customer acquisition.”

Michele Romanow May 10, 2019 ▶ 9:00 20VC: Clearbanc's Michele Romanow on Why 40% of VC $ Raised Today Goes To Google and Facebook, How To Create A Financing Mechanism For The Repeatable Parts Of Your Business & Why We Need To Stop Celebrating Fundraises

Jul 26, 2019 positive

Insight

Norgard: Baking distribution directly into product experience is required for growth

“Frankly, I think it's the only way to build product is to make it endemic to the experience and baking it in is sort of fundamental for a product to grow in a proper fashion.”

Brian Norgard Jul 26, 2019 ▶ 17:14 20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It

Sep 8, 2020 negative

Prediction Not checkable as stated

Strange: Lower fintech barriers will increase CAC for new market entrants

“What that will do, though, is it will make customer acquisition more difficult for new entrants, and we can talk more about that later.”

Angela Strange Sep 8, 2020 ▶ 9:03 20VC: a16z's Angela Strange on Why Every Company Will Be A Fintech Company, How Founders Should Think About Niches and Optimal Insertion Points, How To Transition To Become The System of Record & Are We Entering A Period of Bundling Or Unbundling for Fint

May 9, 2026

Insight

Weitzman: Acquisition and QA become paramount as engineering commoditizes

“I think that in a world where engineering is commoditized, and design for the most part is commoditized, the most important thing becomes excellent QA, we can talk about later, and customer acquisition.”

Cliff Weitzman May 9, 2026 ▶ 31:19 Cliff Weitzman: What I Learned from 100 of the World’s Top CEOs & Why Tokens Will Outspend Salaries · 20VC with Harry Stebbings

customer acquisition

Everything said about customer acquisition, oldest first

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