COVID-19 pandemic advertising study

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2022 by Bob Pittman · across every show →

Everything said about COVID-19 pandemic advertising study, oldest first

Dec 9, 2022
Assertion Supported
Pittman: Companies advertising through COVID saw 17-18% sales gains
“And there was a study done during the last in the pandemic that I, and I may have my numbers wrong, but it's directionally right. Companies that cut back their advertising saw about a 17% drop in, in sales. Companies that advertise through the pandemic saw abo…”
Bob Pittman Dec 9, 2022 ▶ 44:44 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings
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