channel partner
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 12, 2024 by Mark Roberge · across every show →
Everything said about channel partner, oldest first
Jul 12, 2024
Roberge: Enterprise channel partnerships require executive alignment and direct rep incentives
“So, to really mobilize, you have to understand what the strategy at the C-level is, and make a case that your product aligns with that, and then convince them to spiff the crap out of their reps, so they're motivated to pull it out of their bag.”