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CAC to payback period

2 statements across 2 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement May 23, 2025 by Luke Harries · across every show →

Everything said about CAC to payback period, oldest first

May 23, 2025 positive
Disclosure
Harries: ElevenLabs Tracks CAC Payback Period Over CAC to LTV
“Actually, the day-to-day metric and ratio we're really thinking about is CAC to payback period, rather than CAC to LTV.”
Luke Harries May 23, 2025 ▶ 37:05 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
Jan 11, 2026 positive
Disclosure
ElevenLabs targets CAC payback periods between 12 and 36 months
“Actually, the day-to-day metric and ratio we're really thinking about is CAC to payback period, rather than CAC to LTV. We set different payback periods depending on which product line and how aggressive we want to be, but these vary between, say, 12 months, 2…”
Luke Harries Jan 11, 2026 ▶ 36:03 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
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