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CAC to LTV

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Nov 15, 2024 by Raman Malik · across every show →

Everything said about CAC to LTV, oldest first

Nov 15, 2024
Insight
Raman Malik: Only optimize CAC-to-LTV after retention hits diminishing returns
“Do they have, are they at the scaling period where it is now turn on these channels and drive growth because we feel Really good about where we are in terms of retention or any incremental work we're going to do on trying to move activation or move early reten…”
Raman Malik Nov 15, 2024 ▶ 31:39 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
May 23, 2025 positive
Disclosure
Harries: ElevenLabs Tracks CAC Payback Period Over CAC to LTV
“Actually, the day-to-day metric and ratio we're really thinking about is CAC to payback period, rather than CAC to LTV.”
Luke Harries May 23, 2025 ▶ 37:05 20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
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