buyer enablement
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 21, 2023 by Zach Lawryk · across every show →
Everything said about buyer enablement, oldest first
Feb 21, 2023
Lawryk: Modern B2B sales must focus on buyer enablement over selling
“What has changed and what has sort of broken about most sales organizations today is they're still trying to sell, like they're in control of that process, when the truth is they're not. The buyer is in control of the process, and it's more about buyer enablem…”