brand affinity

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 20, 2023 by Mike Cessario · across every show →

Everything said about brand affinity, oldest first

Jan 20, 2023

Insight

Marketing functional benefits like low calories fails to build brand affinity

“Then these other brands that are just marketing with functional benefits. Oh, less calories, less grams of sugar, better tasting, you know, all of those things, like they don't actually resonate brand affinity.”

Mike Cessario Jan 20, 2023 ▶ 29:43 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings

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brand affinity

Everything said about brand affinity, oldest first

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