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better mousetrap business

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 28, 2022 by Kipp Bodnar · across every show →

Everything said about better mousetrap business, oldest first

Sep 28, 2022 positive
Insight
Brand marketing matters more than product marketing in established categories
“If you're running a better mousetrap business, You have to be obsessed with differentiation and emotion. I think that's where brand marketing is way more important than product marketing.”
Kipp Bodnar Sep 28, 2022 ▶ 20:17 Hubspot CMO Kipp Bodnar: Why the Best Marketers Think Like VCs | 20VC w/ Harry Stebbings #930 · 20VC with Harry Stebbings
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