B to B product
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 27, 2023 by Tomer Cohen · across every show →
Everything said about B to B product, oldest first
May 27, 2023
Cohen: B2B purchasing is highly emotional and stressful, not just feature-based
“When you buy a B to B product, it's actually a highly emotional, stressful job, because if you're going to buy a widget for a company, for your company, that's going to cost 50,000 dollars, a 100,000 dollars, a million dollars, and it's going to take months to…”