awareness
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 16, 2023 by Brian Balfour · across every show →
Everything said about awareness, oldest first
Aug 16, 2023 negative
Balfour: Brand awareness alone cannot drive enterprise software customer acquisition
“Like awareness and these other pieces, but that alone is not going to drive customers for an enterprise product. And even if you were doing it, if you looked at the overall mix of like, you know, at scale of what's driving customers, it's going to be a pretty …”