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advertising during recessions

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2022 by Bob Pittman · across every show →

Everything said about advertising during recessions, oldest first

Dec 9, 2022
Insight
Pittman: Cutting ad spending in recessions costs more long-term
“And the most important lesson to learn is, and you learn it the hard way, is if you cut back during the end, during an ad recession, You, when you want to restart after it costs you more money than if you kept advertising through it.”
Bob Pittman Dec 9, 2022 ▶ 44:29 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings
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