advertising

5 statements across 5 episodes · 3 bullish · 2 bearish · 4 people on the record · first statement May 27, 2016 by Jessica Lessin · across every show →

Everything said about advertising, oldest first

May 27, 2016 positive
Insight
Subscriptions Are the Only Media Model Aligned Purely With Readers
“And I think if you're in a world where you're dependent on advertising, you're going to serve multiple masters. You're going to serve the traffic master, the advertising master. You know, if you're dependent on events, you're going to serve the sponsorship mas…”
Jessica Lessin May 27, 2016 ▶ 16:23 20VC: The Information's Jessica Lessin on The Future For Online Journalism & The Benefits Of A Subscription Based Business Model
Jun 5, 2024 bullish
Prediction Not checkable as stated
Srinivas: Advertising will be Perplexity's primary revenue engine if executed well
“I would predict it'll be advertising. If we crack it, yes, it'll be advertising. If we don't crack it, if we are not, if we don't, if we haven't grown to that level in user basin, or if we grew and didn't figure out how to advertise really well, I think it'll …”
Aravind Srinivas Jun 5, 2024 ▶ 51:18 Aravind Srinivas:Will Foundation Models Commoditise & Diminishing Returns in Model Performance|E1161 · 20VC with Harry Stebbings
Nov 18, 2024 negative
Insight
De Botton: Advertising tricks consumers by linking genuine needs to unneeded products
“And that's what advertising does brilliantly. It shows us one thing that we really need, and it ties it up with something that we might desire, but probably don't need at all. And therefore sets us on the wrong track”
Alain de Botton Nov 18, 2024 ▶ 57:30 Alain De Botton: Why Status is Making You Miserable & Why Parents Want Their Kids to Fail · 20VC with Harry Stebbings
Mar 14, 2026 bullish
Prediction Not checkable as stated
Verna: The future of advertising will be almost purely AI-generated
“I think the future of advertising is going to be almost purely all AI.”
Elena Verna Mar 14, 2026 ▶ 43:44 Elena Verna: How Lovable Launches Product & Hacks Social to Go Viral · 20VC with Harry Stebbings
Jun 15, 2026 negative
Insight
Advertising in conversational search inherently corrupts user trust
“And so the chat interface doesn't capture that user intent, that user behavior right now, which is why it was never a great fit for advertising. And it also fundamentally corrupts the trust that people have when they go into a product and they want the accurat…”
Aravind Srinivas Jun 15, 2026 ▶ 10:21 Perplexity CEO: Micron Will Be More Valuable Than Meta & How Export Controls Helped Not Hurt China · 20VC with Harry Stebbings
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