ads
4 statements across 4 episodes · 3 bullish · 1 bearish · 4 people on the record · first statement May 31, 2024 by Matt Lerner · across every show →
Everything said about ads, oldest first
May 31, 2024 positive
Lerner: Startups can test 12 value propositions in a week for $500
“In a week for 500 bucks, you can just test a bunch of ads. So you have one ad design and six different now you can headlines and you show it to like a lookalike audience or highly selected target that looks like your customers. And these ads won't be profitabl…”
Sep 13, 2024 positive
Oct 30, 2024 negative
Saarinen: Early-stage founders buy via word-of-mouth, not paid ads
“Our first group of customers for startups, like small startups, early stage startups, those people don't even look at ads. Like they, I don't think they pick products because they see ads like out, out there somewhere. They pick products because they hear abou…”