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Acorns

4 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jan 18, 2023 by Hila Qu · said 18 times in 4 episodes since 2016 · across every show →

Mentions by year

brought up most by Harry Stebbings (8), Hila Qu (7), Rebecca Kaden (1), Nico Wittenborn (1), Kelly Peeler (1)

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00418220162017201820192020202120222023episodesmentions per episode
2023 16 mentions in 2 episodes 8 per episode
2018 1 mention in 1 episode
2016 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Acorns, oldest first

Jan 18, 2023 positive
Disclosure
Acorns converted high-performing ad concepts directly into in-product features
“At Acorns, we often run ads that work so well. And we begin to implement that feature in the product. Like we have a calculator, retirement calculator ads. We talk about if you start saving today in, in twenties, in your thirties, what difference does that mak…”
Hila Qu Jan 18, 2023 ▶ 56:41 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023
Assertion Not checkable as stated
Native gas station ads outperformed celebrity endorsements for Acorns' user acquisition
“We also do a bunch of like very native ads. Someone go to gas station and then just pump, pump gas and say acorns help them. Like the ordinary person gas station version works much better than a celebrity.”
Hila Qu Jan 18, 2023 ▶ 6:23 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023
Insight
Increasing user revenue unlocks higher CAC tolerance and more paid channels
“We added new product life so that we can charge more. And then that higher revenue allow us to unlock a higher CAC in paid channels or more paid channels.”
Hila Qu Jan 18, 2023 ▶ 3:18 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Jan 18, 2023 negative
Disclosure
Acorns spent heavily sponsoring NASCAR but saw zero visible user growth
“At one time we sponsored NASCAR. And it's a lot of money, but it didn't, we didn't see any visible lift in our results.”
Hila Qu Jan 18, 2023 ▶ 9:39 Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
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