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account-based marketing

also referred to as: abm

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 29, 2023 by Guillaume Cabane · across every show →

Everything said about account-based marketing, oldest first

Nov 29, 2023 positive
Insight
Cabane: Startups with unsamplable target markets should focus on ABM
“Take a sample. Take a sample of, take a randomized sample of the audience. If you can't do that, it means your target market is too small and you should be doing ABM. You're not doing like high skill stuff.”
Guillaume Cabane Nov 29, 2023 ▶ 49:16 Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings
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