The Ledger

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Insight
Kim: Twitch and YouTube influencers drive game marketing, whereas Discord is community feedback
“I mean, rather than Discord, it's more Twitch and YouTube that are allowing influencers to become the new marketing for games, right? And so today, you know, you mentioned Among Us, but like some of those games were going nowhere for like, I think Among Us had…”
Joseph Kim Apr 21, 2024 ▶ 2:01:15 Ep# 17 | WTF is Gaming in India? | Career, Investment, Entrepreneurship · Nikhil Kamath
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