Siddharth Gupta, co-founder and CEO of Treebo Hospitality, discusses why international tourists face friction traveling in India compared to developed markets.
“I think the contrast lies not in the travel infrastructure and travel services that exist or not, I think it is a lot more about just who we are as people. It is about our civic sense.”
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More from Siddharth Gupta
Opinion
Gupta: India needs stricter enforcement to develop public civic sense
“I do feel that we as a population need to be dealt with most strictly for us to, you know, develop the civic sense, which would otherwise be common”
Siddharth GuptaSep 9, 2026▶ 1:45:42Why A 25-Year-Old Should Build A Hotel, Not An App | MakeMyTrip x Taj | WTF is Travel?
Insight
Siddharth Gupta: Indian budget hotel developers routinely cut corners on life safety
“And they just tend to see the very low probability of that event and therefore tend to kind of ignore cut corners. You know, obviously all of these are measures which are under the hood, which a customer wouldn't immediately notice the absence of unless, unles…”
Siddharth GuptaSep 9, 2026▶ 2:17:47Why A 25-Year-Old Should Build A Hotel, Not An App | MakeMyTrip x Taj | WTF is Travel?
Opinion
Siddharth Gupta: Hotel guests prefer removing friction over preserving human touch
“I would certainly bet in favor of eliminating friction and not leaning on the human touch to keep it. I don't think any customer would welcome that.”
Siddharth GuptaSep 9, 2026▶ 59:36Why A 25-Year-Old Should Build A Hotel, Not An App | MakeMyTrip x Taj | WTF is Travel?
Insight
Gupta: Jugaad is both India's biggest strength and biggest weakness
“I think our jugaad is our biggest strength and our biggest weakness, because the same jugaad translates into a lot of this unpredictability for someone who's not familiar with that jugaad, right?”
Siddharth GuptaSep 9, 2026▶ 1:45:06Why A 25-Year-Old Should Build A Hotel, Not An App | MakeMyTrip x Taj | WTF is Travel?
Opinion
Gupta: Light-touch franchising does not work in hospitality
“I agree, light touch franchising doesn't work.”
Siddharth GuptaSep 9, 2026▶ 2:36:18Why A 25-Year-Old Should Build A Hotel, Not An App | MakeMyTrip x Taj | WTF is Travel?
PredictionNot checkable as stated
Siddharth Gupta: Autonomous hotel delivery robots will eventually be fully rolled out
“There is this visual of course, a robot delivering stuff in a hotel and moving around a hotel, which no doubt has Caught everyone's, you know, fancy over the last many years, and it is still yet to be fully rolled out, and I'm sure it will happen.”
Siddharth GuptaSep 9, 2026▶ 56:52Why A 25-Year-Old Should Build A Hotel, Not An App | MakeMyTrip x Taj | WTF is Travel?
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